In marketing parlance, "corrective advertising" are ads that a company must run in order to correct mistaken impressions created by prior advertising.
After a torrid week or so, YouTube could do with some "corrective advertising" of its own.
Because the video upload and sharing behemoth has attracted a considerable amount of negative publicity since it emerged that its clients' ads were appearing next to objectionable video content.
It all began when the Times of London reported on St Patrick's Day that taxpayer-funded British government agency adverts were unwittingly funding extremists on the video platform.
Its investigation revealed rape apologists, anti-Semites and banned hate preachers were getting money from the ads through the YouTube revenue sharing model.
keyboard shortcuts: V vote up article J next comment K previous comment